Few ingredients to creating an entrepreneurial mindset are
- Starting-up is a marathon, and not a sprint
- Help your customers delight their customers
- Work “on” your business
- Observe. Make. Test. Improve
- Planning is more important than plans
- Ideas don’t change the world. Action does.
- Focus and learn to say “no”
- If you just build it, they may not come
- Build great work culture from Day One
Here is an action plan in creating such mindset
ACHIEVE:
- Develop an entrepreneurial mindset of curiosity, action and reflection
- Save time and money by following a road-map with clear milestones
- Evaluate business opportunities from customers’ perspective
- Situate the startup objectively with the broader competitive landscape
- Build products or services that address validated customer needs
- Discover robust business models for the venture
- Build a cohesive and dedicated initial team
- Launch with limited resources
- Focus not just on starting-up, but on achieving lasting success
- Focus on intrinsic robustness that naturally attracts funding attention
- Empower the team to manage scale and complexity
AVOID:
- Having a solution-looking-for-a-problem approach
- The frustration of not understanding customer needs well
- The confusion of starting-up with many untested assumptions about the product, customers or partners
- Friction between co-founders
- Cash burn while trying to juggle the many tasks related to starting up
- The anxiety associated with pursuing ideas with weak revenue and growth potential
- Reluctance of the founders to “let go”
- Either taking too long to launch or launching in haste without adequate preparations
- Over-focusing on the product or service development, at the cost of market development
- Chasing external funds without clarity on the startup’s purpose and strengths.
This is an extract from Ajay Batra's book -The Startup Launchbook (www.startuplaunchbook.com), published by Wiley